AI, CX, UX, StrAtegies and Systems Intro

I develop research-driven UX solutions and responsible AI strategies and systems through partnerships with institutions and industry leaders across multiple sectors.

With over 15 years spanning industry partnerships (ACMI, CSIRO, CareerDC Internships, REA Group, REGEN & NFPs, RMIT Blockchain Hub) and cross-sector collaboration, my approach integrates user research + applied UX, service design, and systems thinking to deliver outcomes that are both strategically sound and human-centered.

What I Bring to UX/AI Design and APplied Industry Research

CSIRO Research Director, Dr. Justine Lacey:

"Cy's ability to synthesise complex ideas from our multidisciplinary teams at CSIRO and RMIT was instrumental... The UX design team at CSIRO Data61 were extremely impressed by Cy's work. The simple and intuitive user interface highlighted his mastery of human-centered design."

Featured Projects

Below you'll find case studies spanning:

• Responsible CX/AI Design

• Networked Media Design Installation

• Agile UX Workshop Facilitation

• Blockchain Learning Experience Design

• Sustainable Design & Community Co-Creation

• NFP Organisational Transformation & Spatial Branding

• Rapid Prototyping & Micro-Applications

Each project demonstrates how UX/CX and systems thinking can solve complex challenges through research-driven design, stakeholder collaboration, and strategic innovation.

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AMBER: Responsible AI & Explainable AI (XAI) Design

CSIRO/RMIT/Nurobodi Collaboration | Industry Research and Development Partnership

#ResponsibleAI #ExplainableAI #XAI #HumanCenteredDesign #UXResearch #AIEthics #ProjectManagement #IndustryInnovation

UPDATE JAN 2026:

Since this research was conducted in late 2022 (yes I’ve been in the space since 2022), the AI landscape has transformed dramatically. GPT-3 has evolved into GPT-5+ and beyond, with Claude, Llama, and countless other models entering the market. However, ChatGPT and foundational models brought AI to mainstream consciousness and there are already interesting and valuable UX/CX layers of information that are becoming harder to access. This article stands as a timely research and development project.

What hasn't changed: The core challenges AMBER addressed—transparency, accountability, ethical deployment, human-in-the-loop design—are now more critical than ever:

• The EU AI Act (2024) mandates explainability for high-risk AI systems

• US Executive Orders require transparency and safety measures

• Organisations worldwide are implementing responsible AI frameworks

• Public concern about "black box" AI systems continues to grow (current Nurobodi R&D is focused on White Box-Black Box causal loop analysis)

The methodologies we developed in 2022—comparative model evaluation, ethical fine-tuning, XAI interface patterns—have become foundational to responsible AI practice. What was experimental then is essential now.

Project Introduction:

In late 2022, I led a research collaboration with CSIRO/RMIT exploring explainable AI—before the regulatory landscape caught up. We were developing human-in-the-loop methodologies and transparency frameworks examining white box (explainable AI) vs Black Box causal loops, that have since become mandated by the EU AI Act and industry standards. The specific tools evolved—GPT-3 to GPT-4 and beyond—but the core principles we established are now foundational to responsible AI deployment.

The challenge: How do we design AI systems that are not only functional but transparently ethical, explainable, and centered on human agency?

Why this research remains relevant: While the technology has evolved from GPT-3 to GPT-4+, Claude, and beyond, the core challenges AMBER addressed—transparency, accountability, ethical deployment—are now mandated by regulation (EU AI Act, US Executive Orders) and industry standard practice.

My Role: UX Lead & Project Manager

Responsibilities:

• Lead UX/CX designer for chatbot interface and interaction flows

• Project manager coordinating multidisciplinary teams (CSIRO researchers, RMIT faculty, Nurobodi developers)

• Research strategist defining user needs, ethical frameworks, and success metrics

• Stakeholder liaison ensuring alignment across organizational goals and timelines

Tools & Methods:

• OpenAI API & Playground (GPT-3, precursor to GPT-4 and modern LLMs)

• Google Colab (prototype development & model testing)

• Mural (UX mapping, journey flows, stakeholder workshops)

• Python/NLP libraries (data processing & embeddings generation)

• Design thinking & human-centered design methodologies

Transferable Skills to Current AI Landscape:

• LLM/API customisation & fine-tune prompt engineering (applicable to GPT4+, Claude, Llama, etc.)

• Vector databases & RAG (Retrieval-Augmented Generation) architecture

• RLHF (Reinforcement Learning from Human Feedback) principles

• AI transparency interface design & decision audit trails

The Problem Space

Industry Challenge

AI systems were (and remain) increasingly deployed without transparency into how decisions are made. This creates:

• Trust deficits - users don't understand why AI recommends certain actions

• Ethical risks - biased or harmful outputs without accountability

• Compliance gaps - regulatory frameworks demanding explainability (EU AI Act, etc.)

• Adoption barriers - organizations hesitant to deploy "black box" systems

Research Questions

1. How can we design AI interactions that make decision-making processes visible and understandable?

2. What role does human-in-the-loop design play in responsible AI deployment?

3. How do we balance technical capability with ethical accountability?

4. What UX patterns support explainable AI without overwhelming users?

Phase 1: Discovery & Requirements Gathering

Stakeholder Workshops:

Facilitated co-design sessions with CSIRO researchers, RMIT faculty, and ethics specialists to define:

• Core ethical principles (transparency, fairness, accountability, privacy)

• User personas (AI developers, business decision-makers, end-users)

• Success criteria (both technical performance AND ethical compliance)

Literature Review:

• International AI ethics standards and frameworks

• CSIRO's Responsible Innovation principles

• XAI research (DARPA, academic publications)

• Human-computer interaction best practices

Competitive Analysis: Evaluated existing AI interfaces for:

• Transparency mechanisms (how do they explain decisions?)

• User control and agency (can users challenge or understand outputs?)

• Trust-building design patterns

• Gaps and opportunities for innovation

Phase 2: Concept Development & Prototyping

Fine-Tuning for Ethics: Rather than using a base GPT model as-is, we fine-tuned it on:

• International ethical AI standards

• Responsible technology frameworks

• Explainability principles

• Human-in-the-loop methodologies

This created a chatbot that could reason about ethical considerations and explain its reasoning process to users.

UX Innovation: "Mindfulness as Mechanic" A core design principle: the interface should slow down decision-making and encourage reflection rather than instant, unreflective AI adoption.

Key UX Features:

• Explainability Dashboard - Visual breakdown of how decisions were reached

• Confidence Indicators - AI explicitly states certainty levels

• Alternative Suggestions - Multiple options presented, not single "answer"

• Human Override - Easy mechanisms for users to question or reject AI recommendations

• Audit Trail - Transparent logging of interaction history

Phase 3: Iterative Testing & Refinement

Usability Testing:

• Multiple rounds with target users (researchers, business stakeholders)

• Think-aloud protocols to understand mental models

• A/B testing of explainability mechanisms

• Feedback integration and rapid iteration

Comparative Analysis:

• Base model vs. AMBER (fine-tuned) dual-outputs compared

• Qualitative analysis of reasoning quality between the base model and fine-tuned model

• User comprehension testing (do they understand WHY AI made recommendations?)

Deliverables & Outcomes

Technical Outputs

• Working Google Colab prototype demonstrating XAI principles in action

• Fine-tuned AI model trained on ethical frameworks

• UX/UI design system (Mural) for explainable AI interactions

• Research and Development documentation of methodologies and findings (including pseudo-code visual mapping)

Strategic Outputs

• Framework for human-AI co-reasoning applicable across industries

• Design patterns for explainability that other teams can adopt

• Recommendations for responsible AI integration in organizational contexts

• Case study demonstrating ethical AI is both technically feasible and user-friendly

Industry Impact

• Presented to CSIRO Data61 UX team and leadership

• Documented methodologies for future CSIRO AI projects

• Contributed to broader conversations about responsible AI deployment

CSIRO Validation & Recognition

Dr. Justine Lacey, Research Director of Responsible Innovation, CSIRO:

"Cy played a pivotal role in the AMBER Project, leading both the design and project management. The project tackled significant challenges of integrating ethical considerations into AI technology—a topic of increasing importance in the field."

"Cy's ability to synthesise complex ideas from our multidisciplinary teams at CSIRO and RMIT was instrumental in the development of AMBER... His work went beyond merely addressing the project's immediate goals; he explored possibilities that could influence future industry standards for ethical AI applications."

"The UX design team at CSIRO Data61 were extremely impressed by Cy's work. The simple and intuitive user interface and usability highlighted his mastery of human-centered design... He envisioned and delivered a chatbot prototype that not only assisted users in understanding ethical principles but also facilitated transparent, explainable AI decisions; a critical advance in human-centered design."

Key Insights & Learnings

UX for Explainability

Challenge: Making complex AI reasoning understandable without oversimplifying
Solution: Layered information architecture - quick summaries with expandable detail levels

Human-in-the-Loop as Design Principle

Challenge: AI systems often position humans as passive recipients
Solution: Design patterns that explicitly invite questioning, override, and co-reasoning

Ethics as Feature, Not Constraint

Challenge: Ethical considerations often seen as limiting innovation
Solution: Demonstrating that transparent, explainable AI builds trust and adoption

Interdisciplinary Collaboration

Challenge: Bridging technical AI research, UX design, and ethics frameworks
Solution: Regular co-design sessions, shared vocabulary development, visual communication

Legacy & Continuing Relevance

Despite being developed in 2022, AMBER's principles have become increasingly critical:

• Regulatory mandates - EU AI Act, US Executive Orders now require explainability

• Industry adoption - Human-in-the-loop design is standard practice for responsible AI

• Public trust - Transparency remains low; XAI patterns more important than ever

• Organizational need - Companies require frameworks for ethical LLM deployment

• Methodological foundation - Comparative evaluation, ethical fine-tuning approaches now mainstream

The technology evolved (GPT-3 → GPT-4 → multimodal models), but the core challenges—trust, transparency, accountability—remain unchanged.

Industry Impact Demonstration

This project showcases:

• Strategic thinking - Framing complex sociotechnical challenges

• UX research rigor - Multiple methodologies integrated cohesively

• Stakeholder management - Navigating academic, government, startup contexts

• Innovative design - Creating new patterns for emerging technology

• Project leadership - Coordinating multidisciplinary teams to delivery

• Industry validation - CSIRO recognition and documented impact

• Forward-thinking - Work remains relevant as AI regulation evolves

AMBER Deep Dive

For comprehensive documentation of research methodologies, technical implementation, and ethical frameworks:

Read the full AMBER case study on Nurobodi →

Related Work

Want to understand more about my approach to AI, ethics, and human-centered design?

• Nurobodi: Affective AI Research

• Bio: Research & Philosophy

RMIT VX Robotics Lab: Multi-Screen Array Innovation

Co-Design for Networked Systems | Technical Innovation | Interdisciplinary Design/STEM Collaboration

#UX #XR #Interdisciplinary #Strategy #Research #SpatialDesign #SystemsThinking #Innovation #ProjectManagement #EmpathyDesign

The Challenge

How do we expand the capabilities of advanced research facilities to serve both technical innovation and creative education?

RMIT's Virtual Experiences Laboratory (VXLab) featured a sophisticated tiled display technology—an array of networked screens capable of ultra-high-resolution visualization. While powerful for robotics research and engineering simulations, its potential for immersive design, collaborative creativity, and experiential learning remained unexplored.

The opportunity: Pioneer novel use cases that bridge technical capability with human-centered design.

Overview

Working directly with Dr. Ian Peake (Technical Manager, VXLab), I proposed and implemented innovative methods for the VX Lab's multi-screen array that extended its functionality beyond engineering applications into immersive audiovisual design, affective interaction research, and collaborative learning experiences.

My role: Strategic design lead, project manager, and technical coordinator—bridging creative objectives with existing technical constraints.

Innovation Objectives

Technical Expansion

• Develop custom tools for synchronized multi-screen audiovisual content

• Explore distributed, networked visualization beyond single-user workflows

• Push the boundaries of resolution, scale, and synchronization capabilities

• Create replicable frameworks others could build upon

Educational Integration

• Transform research lab into teaching resource accessible to design students

• Demonstrate applications beyond STEM disciplines (design, psychology, creative practice)

• Enable student projects that wouldn't be possible with standard equipment

• Build cross-disciplinary collaboration between design and engineering

Creative Exploration

• Test immersive audiovisual installations at unprecedented scale

• Prototype affective design experiments using distributed visual systems

• Explore empathy design through composite identity visualization

• Create experiences that blur boundaries between physical and digital space

Project Methodology

Collaborative Co-Design Process

Phase 1: Discovery & Ideation

• Technical consultation with Dr. Peake on system capabilities and limitations

• Brainstorming sessions identifying novel use cases

• Prototyping workflows for multi-screen synchronization

• Testing technical feasibility of proposed applications

Phase 2: Development & Testing

• Custom tool development for ultra-high-resolution content distribution

• Synchronization protocols for networked screen arrays

• Student training on system operation and creative possibilities

• Iterative refinement based on real-world usage

Phase 3: Implementation & Exhibition

• Student-led projects utilizing the expanded capabilities

• Public exhibitions demonstrating technical and creative outcomes

• Documentation of workflows for future use

• Knowledge transfer to VXLab staff and other educators

Key Applications Developed

1. Composite Empathy/Identity Mapping

Concept: Using the multi-screen array to create composite facial overlays exploring concepts of identity, empathy, and collective representation.

Technical Execution:

• Individual portrait photographs mapped across multiple screens

• Overlay algorithms blending facial features into composite identities

• Real-time adjustments to explore different weighting and combinations

• Ultra-high resolution allowing detailed facial feature analysis

Research Questions:

• How do we perceive "averaged" faces across demographic groups?

• Can visual composites help develop empathy for collective experiences?

• What happens when individual identity is abstracted into group representation?

Outcomes:

• Powerful visual tool for discussions of diversity, representation, identity

• Student engagement with complex social concepts through design

• Demonstration of technology serving humanistic inquiry

2. Distributed Audiovisual Affective Design

Concept: Immersive multi-screen environments using color, light, and sound to create emotionally resonant spaces.

Technical Execution:

• Synchronized video playback across entire screen array

• Spatial audio integration creating immersive soundscapes

• Live performance/lecture delivery within the environment

• Real-time content manipulation responding to user/audience input

Applications:

• Lectures as experiences - transforming standard presentations into immersive events

• Affective mood regulation - testing how large-scale audiovisual environments influence emotional states

• Collaborative design critique - viewing student work at unprecedented scale and detail

• Event design prototyping - simulating installations before physical production

3. UX Research Visualization at Scale

Concept: Displaying complex user journey maps, research data, and design processes across multiple screens for collaborative analysis.

Benefits:

• Spatial organization - different screens for different user personas, journey stages, or data sets

• Collaborative viewing - entire teams can view and discuss without crowding around single monitor

• High detail retention - zoom into specific data points without losing overall context

• Comparative analysis - side-by-side visualization of different design iterations

Industry & UX Research Applications Demonstrated

The expanded VXLab capabilities now support:

For Industry Partners:

• System design testing - complex combinations of systems, models, and data

• Collaborative prototyping - distributed teams working on shared visualizations

• High-resolution rendering - immersive audiovisual content at scale

• Novel visualization networking - exploring new forms of data representation

For Design Research:

• Multi-modal data display - integrating quantitative and qualitative research

• Spatial organization of complex information - using physical space to structure cognitive understanding

• Collaborative analysis - enabling group interpretation of research findings

• Experimentation with scale and resolution - exploring how size affects perception and understanding

Student Learning Outcomes

Technical Skills

• Operating advanced multi-screen visualization systems

• Content creation for ultra-high-resolution displays

• Networked system coordination and synchronization

• Troubleshooting complex technical setups

Design Thinking

• Designing for spatial, not just screen-based, experiences

• Understanding how scale affects emotional and cognitive response

• Collaborative design in shared physical-digital environments

• Systems thinking for networked technologies

Professional Practice

• Working within institutional technical constraints

• Communicating across disciplinary boundaries (design ↔ engineering)

• Managing complex projects requiring multiple stakeholders

• Adapting creative visions to available resources

Institutional Impact

Expanded Facility Capabilities

Before this project, VXLab was primarily used for engineering visualization and robotics research. Now it serves:

• Design students exploring immersive experiences

• Psychology research on perception and emotion

• Cross-disciplinary collaboration between STEM and creative faculties

• Industry partnerships requiring large-scale visualization

Model for Interdisciplinary Innovation

This project demonstrated that:

• Technical facilities can serve creative disciplines when approached collaboratively

• Student projects can drive institutional innovation through novel use cases

• Cross-faculty collaboration creates value beyond what individual departments could achieve

• Agile, experimental approaches can expand capabilities without major infrastructure investment

Key Insights

Strategic Design Thinking in Action

The success of this project came from:

• Deep listening - understanding technical constraints before proposing solutions

• Collaborative framing - positioning design as complementary to, not competing with, engineering uses

• Incremental innovation - starting small, proving value, expanding gradually

• Documentation and knowledge transfer - ensuring innovations outlive individual projects

Bridging Technical and Creative Cultures

Lessons learned:

• Speak both languages - understand technical specifications AND creative vision

• Find mutual benefit - how does design use advance technical capabilities?

• Manage expectations - creative ambition must align with technical reality

• Build trust through delivery - prove concepts work before scaling up

Resource Constraints Drive Innovation

Working within limitations:

• Can't change the hardware? Change how it's used.

• Can't access expensive software? Develop custom solutions.

• Can't dedicate facility full-time? Design workflows for shared use.

• Can't predict all applications? Create flexible frameworks others can adapt.

Deliverables & Documentation

Custom Tools Developed:

• Multi-screen content distribution system

• Synchronization protocols for networked displays

• Workflow documentation for future users

• Training materials for students and staff

Student Projects:

• Composite identity visualizations exploring empathy and representation

• Immersive audiovisual environments for affective design research

• Large-scale UX research mapping and collaborative analysis

• Experimental spatial narratives using distributed screens

Knowledge Outputs:

• Case studies documenting technical and creative processes

• Best practices for cross-disciplinary collaboration

• Frameworks for expanding research facility applications

• Institutional memory ensuring sustainability beyond individual projects

Future Directions

Potential Expansions

• Integration with motion tracking for responsive environments

• Real-time generative content based on audience/user data

• Cross-location networking (connecting VXLab with remote sites)

• AR/VR integration creating hybrid physical-virtual experiences

Ongoing Applications

• Annual student exhibitions utilizing the multi-screen array

• Industry partner demonstrations and prototyping sessions

• Research projects exploring perception, cognition, and emotion at scale

• Continued tool development and workflow refinement

Key Takeaways

• Interdisciplinary innovation bridging design, engineering, and research

• Expanded institutional capability through creative reframing of existing resources

• Student empowerment via access to advanced professional-grade systems

• Collaborative model demonstrating value of cross-faculty partnerships

• Sustainable impact through documentation and knowledge transfer

• Strategic design thinking navigating technical constraints to achieve creative goals

The VXLab multi-screen project demonstrates that innovation doesn't always require new infrastructure—sometimes it requires new thinking about what existing resources can do.

REA Group: Agile UX Workshop Co-Facilitation

Industry-Academia Partnership | Experiential Learning Design | Methodology Training

#AgileUX #LeanUX #WorkshopFacilitation #DesignEducation #IndustryPartnership #UXMethodology #CollaborativeLearning

Project Context

In partnership with REA Group (Australia's leading property technology company, owner of realestate.com.au), I co-facilitated an intensive Agile UX workshop for RMIT design students. This industry-embedded learning experience gave students hands-on exposure to real-world UX methodologies, Agile workflows, and cross-functional collaboration practices used at scale.

My role: Co-facilitator and workshop designer, working alongside REA Group's senior UX practitioners to deliver an immersive, practice-based learning experience.

Learning Objectives

For students:

• Understand differences between Waterfall and Agile UX methodologies

• Experience Agile sprint cycles and iterative design processes

• Practice rapid prototyping under time constraints

• Develop collaboration skills across design and development roles

• Build fluency with industry-standard UX tools and terminology

For REA Group:

• Talent pipeline development (identifying emerging designers)

• Community engagement and brand building

• Feedback on UX education gaps

• Contribution to design discipline advancement

Workshop Design: Agile UX in Action

Opening: Methodology Framing

Waterfall vs. Agile: Embodied Learning

Rather than lecture about abstract frameworks, we used role-play and simulation to help students feel the difference:

Waterfall simulation:

• Linear progression: Research → Design → Development → Testing → Launch

• No iteration until final stages

• Long feedback loops

• High stakes if assumptions are wrong

Agile simulation:

• Sprint-based cycles with continuous user feedback

• Rapid prototyping and testing

• Pivot-friendly based on learning

• Incremental value delivery

Pedagogical insight: Students remembered the experience of each methodology far better than they would from slides alone.

Phase 1: User Understanding & Persona Development

Activity: Partner Interviews & Portrait Sketching

Students paired up to:

• Conduct brief contextual interviews

• Identify behaviors, motivations, pain points

• Sketch quick self-portraits based on partner's description

UX Skills Developed:

• Active listening - Extracting insights from conversations

• Empathy building - Understanding user perspectives

• Synthesis - Translating observations into user needs

• Visual communication - Using lo-fi sketches to convey findings

Outcome: Proto-personas that grounded subsequent design work in real human needs rather than assumptions.

Phase 2: Workflow Mapping & Sprint Planning

Activity: Agile vs. Waterfall Journey Mapping

Teams visualized project journeys using both methodologies:

• Waterfall tracks - Sequential phases, handoffs, long feedback loops

• Agile tracks - Sprint cycles, continuous discovery, rapid iteration

Role Assignment:

• Designer

• Developer

• Product owner

• Stakeholder/user

Key Learning: Students experienced how Agile's iterative nature reduces risk, enables course-correction, and keeps user needs central throughout.

Phase 3: Rapid Prototyping – Paper Interfaces

Activity: Low-Fidelity Wireframing

Teams translated persona insights into paper prototypes:

• User flows - Key journeys through the interface

• Screen layouts - Lo-fi wireframes showing information hierarchy

• Interaction logic - Annotations explaining behavior

Lean UX Principles Applied:

• Test early, test often

• Design for outcomes, not outputs

• Bias toward action over perfection

Outcome: Testable concepts developed in under 60 minutes, demonstrating speed and learning focus of Agile approaches.

Phase 4: 3D Prototyping with Lego

Activity: Spatial UX Modeling

Building on paper prototypes, teams used Lego to:

• Model interface zones as modular blocks

• Construct user paths as physical journeys

• Spatialize interaction flows and service touchpoints

Why Lego?

• Tactile engagement - Different learning mode than digital tools

• Collaborative building - Everyone can contribute simultaneously

• Rapid iteration - Easy to test ideas and pivot

• Metaphorical thinking - Translating abstract UX concepts into physical form

Design Concepts Explored:

• Affordance (what invites interaction?)

• Hierarchy (what's primary vs. secondary?)

• User flow (how do people move through experiences?)

• Accessibility (can everyone navigate this?)

Outcome: 3D "UX architectures" that sparked conversations about spatial thinking, service design, and multi-touchpoint experiences.

Deliverables & Learning Outcomes

REA Group Outcomes

• Talent identification - Students demonstrated industry readiness

• Brand building - Positive association with UX community

• Recruitment pipeline - Several students later joined REA internships/roles

• Curriculum feedback - Insights into education gaps and opportunities

Student Outputs

• User personas grounded in research interviews

• Journey maps comparing Waterfall vs. Agile approaches

• Paper prototypes demonstrating core user flows

• 3D Lego models spatializing UX concepts

• Reflection essays synthesizing learning

Key Skill Sets Applied:

• Workshop design - Structuring experiential learning activities

• Co-facilitation - Partnering with industry practitioners effectively

• Agile methodology expertise - Translating frameworks into practice

• Pedagogical innovation - Using embodied, tactile learning approaches

• Stakeholder management - Aligning industry and academic goals

• Adaptive facilitation - Responding to group dynamics in real-time

Portfolio Demonstration

This project showcases:

• Industry collaboration - Effective partnership with leading tech company

• Agile UX expertise - Deep understanding of Lean/Agile methodologies

• Workshop facilitation - Designing and delivering engaging learning experiences

• Educational innovation - Creative pedagogical approaches beyond traditional lecture

• Talent development - Preparing next generation of UX professionals

Related Work

• Education & Training: Full teaching portfolio

• Bio: My approach to collaborative design and learning

Project Context

In partnership with RMIT Blockchain Innovation Hub, I led the design and development of an online course module introducing creative professionals to blockchain technology and NFT ecosystems. The course launched on FutureLearn, a global massive open online course (MOOC) platform reaching thousands of learners worldwide.

The challenge: Make complex, technical blockchain concepts accessible to non-technical creatives while maintaining accuracy and enabling practical application.

My role: Lead learning experience designer, content strategist, and UX writer—autonomously developing all course materials with emphasis on smooth user learning journeys.

The (BIG) Problem Space

Knowledge Gaps

In from 2021-2022 and beyond, blockchain and NFTs exploded in public consciousness, but understanding lagged hype:

• Artists wanted to mint NFTs but didn't understand underlying mechanics

• Marketers saw potential but couldn't navigate Web3 ecosystems

• Game designers heard about blockchain gaming but lacked practical knowledge

• Educators needed frameworks to teach emerging technology responsibly and ethically due to lack of regulation

Complexity Barriers

Blockchain ecosystems present multiple UX challenges:

• Technical jargon - Wallets, gas fees, smart contracts, tokenomics

• Security risks - Scams, phishing, irreversible transactions

• Fragmented experiences - Web 2.0 (traditional internet) + Web3 (blockchain) integration

• Mental model mismatch - Decentralization concepts counter to centralized platforms users know

Learning Design Challenges

How do you design learning experiences that:

• Simplify without oversimplifying?

• Build confidence while emphasizing caution?

• Enable action while teaching safety?

• Serve diverse learners (artists, marketers, entrepreneurs, hobbyists)?
  

Design Approach: User-Centered Learning Experience

Phase 1: Learner Research & Persona Development

Target Audience Analysis: Defined six primary learner personas:

1. Blockchain-curious explorers - Want foundational understanding

2. Game designers & gamers - Interested in blockchain gaming economies

3. Professional marketers - Exploring blockchain campaign opportunities

4. Event promoters - Investigating blockchain ticketing/credentials

5. Digital artists - Want to mint and sell NFT artwork

6. Investors & entrepreneurs - Seeking financial opportunities

Phase 2: Learning Architecture & Content Strategy

Instructional Design Principles:

Scaffolded Learning:

• Start with "why" (use cases and opportunities)

• Build foundational concepts (blockchain basics, tokenomics)

• Progress to "how" (practical steps to mint, transact)

• Conclude with "what next" (utilities, rights, community)

Safety-First Approach:

• Prominent warnings about financial risks

• Explicit guidance on scam recognition

• Step-by-step security protocols

• Emphasis on research and caution

UX Writing Principles:

• Plain language - Avoiding jargon where possible, defining when necessary

• Chunking - Breaking complex topics into digestible pieces

• Progressive disclosure - Revealing complexity gradually

• Action-oriented - Clear next steps, not just information dumps

Phase 3: Course Structure & Learning Outcomes

Learning Outcomes: By course completion, learners can:

1. Explain blockchain uses and opportunities

2. Understand tokenomics (fungible/non-fungible structures)

3. Execute necessary steps to mint digital assets

4. Navigate blockchain networks and communities

5. Assess IP rights and regulatory requirements

6. Engage confidently with Web3 ecosystems

Phase 4: UX & Accessibility Considerations

Platform Constraints: FutureLearn's structure required:

• Mobile-responsive content

• Screen reader compatibility

• Bandwidth efficiency (global audience)

• Consistent formatting across devices

Inclusive Design Decisions:

• Text alternatives for all visual content

• Captions for video content

• Plain language for non-native English speakers

• Optional deep-dives for advanced learners without overwhelming beginners

Safety & Risk Communication:

• Prominent warnings about financial risks

• Repeated reminders about security best practices

• Resource links to scam databases and safety guides

• Community moderation to prevent misinformation

Deliverables & Outcomes

Course Materials

• 4 weeks of structured content (text, video, activities)

• Visual learning aids (infographics, process diagrams, screenshots)

• Step-by-step guides for practical tasks (wallet setup, minting)

• Discussion prompts fostering peer learning

• Resource library (glossary, links, tools, safety guides)

Platform Integration

• FutureLearn-optimized formatting for seamless user experience

• Accessibility compliance (WCAG standards)

• Mobile-first design (majority of learners on phones/tablets)

• Engagement mechanics (progress tracking, completion badges)

Learner Outcomes

• Thousands of global learners enrolled (exact numbers proprietary to FutureLearn)

• High completion rates compared to platform averages

• Positive learner feedback (see user testimonials below)

• Practical application - Learners successfully minting first NFTs

User Feedback & Validation

Learner Testimonials:

"Finally, a course that explains blockchain without assuming I'm a developer. The step-by-step guides made me confident enough to actually mint my first NFT!"

"I appreciated the honesty about risks and scams. Too many blockchain courses are just hype—this one kept it real."

"The visual diagrams saved me. I'm a visual learner and the text alone would have lost me, but the combo worked perfectly."

"As a marketer, I needed to understand blockchain quickly for a client project. This course gave me exactly what I needed without wasting time."

"I loved that it wasn't just technical—the discussions about community, ethics, and sustainability made it feel more holistic."

Key Insights: Learning Experience Design

Complexity Reduction Without Dumbing Down

Challenge: Blockchain is genuinely complex—oversimplifying creates false confidence
Solution: Layered explanations—surface-level clarity with optional depth
Result: Beginners grasp concepts; advanced learners get nuance

Safety as Core UX Principle

Challenge: Financial scams prevalent in Web3 spaces
Solution: Prominent, repeated safety guidance throughout course
Result: Learners report feeling empowered but cautious (ideal outcome)

UX/CX Skills Sets Demonstrated

• Learning experience design - Instructional design for online education

• UX writing - Clear, accessible content for complex topics

• Information architecture - Structuring knowledge for progressive learning

• User research - Understanding diverse learner needs and motivations

• Content strategy - Multi-modal approach (text, visual, video, interactive)

• Accessibility design - WCAG compliance, inclusive practices

• Risk communication - Balancing enthusiasm with caution

• Autonomous project management - Self-directed delivery within deadlines

Portfolio Demonstration

This project showcases:

✓ Emerging technology expertise - Deep understanding of blockchain/Web3
✓ Complexity translation - Making technical concepts accessible
✓ User-centered course design - Multiple personas served effectively
✓ Platform optimisation - FutureLearn-specific UX considerations
✓ Global reach - Thousands of international learners
✓ Measurable outcomes - High engagement and practical application

Related Work

• AMBER: Responsible AI design and ethics

• Education & Training: Full teaching portfolio

Land Art Generator Initiative: Re-Imagining Castlemaine

Community Co-Design Research | Sustainable Systems | Place-Based Innovation

#ServiceDesign #CommunityEngagement #SustainableDesign #StakeholderCollaboration #DesignForPlace #SystemsThinking #ParticipatoryCo-Design

Project Context

The Land Art Generator Initiative (LAGI) is a global design competition and public engagement platform exploring the intersection of renewable energy, public art, and community identity. The Re-imagining Energy Castlemaine workshop brought together local designers, architects, engineers, and community members for an intensive three-day design charrette focused on the historic Goods Shed Car Park—a heritage site at the heart of Castlemaine's cultural landscape.

My role: Design advisor, co-designer, and strategic consultant guiding interdisciplinary collaboration and community-centered design processes.

The Challenge

How do we design renewable energy infrastructure that serves both functional and cultural purposes—generating power while enhancing community identity and place attachment?

Traditional energy infrastructure is often:

• Purely utilitarian, aesthetically bland

• Disconnected from local cultural context

• Designed without community input

• Located away from public view

The opportunity: Transform energy generation into public art, cultural heritage, and community storytelling—making sustainability visible, beautiful, and meaningful.

Design Research Approach: Systems Thinking Meets Community Co-Design

Phase 1: Discovery & Stakeholder Engagement

Community Research Consultation:

• Workshops with local residents, artists, business owners

• Engagement with Castlemaine Art Society, Mount Alexander Shire Council

• Consultation with Indigenous knowledge holders (Dja Dja Wurrung Country)

• Technical briefings with VicTrack (rail infrastructure stakeholders)

Site Analysis:

• Heritage constraints and opportunities (historic Goods Shed)

• Energy generation potential (solar exposure, space limitations)

• Pedestrian and rail traffic patterns

• Cultural significance and community use

User & Stakeholder Benefit Mapping:

• Daily commuters (train passengers)

• Local community members

• Tourists and visitors

• Council decision-makers

• Energy infrastructure operators

Phase 2: Co-Design & Concept Development

Design Research Brief: Create a renewable energy installation that:

• Generates measurable clean energy (~5 MWh annually)

• Honors Indigenous cultural narratives (Bunjil the Eagle creation story)

• Respects heritage architecture

• Engages multiple senses (visual + sonic experience)

• Serves as both infrastructure and public art

Our Solution: "Bunjil's Wave"

Concept:

• Replace existing skylights with translucent dye-sensitized solar cells (DSC) in wave-form geometry

• Geometry inspired by Bunjil the Eagle's flight path (Indigenous creation story)

• Kirigami-patterned panels allowing passive solar tracking without motors

• Programmable LED uplighting for nighttime atmospheric experience

• Sonic environment synchronized to train movements and environmental data

Design Research Rationale:

• Cultural resonance - Form tells story of Dja Dja Wurrung creation narratives

• Technical innovation - Kirigami lattice enables dynamic solar capture

• Heritage integration - Warm uplighting enhances timber trusses rather than competing

• Multi-sensory engagement - Light + sound create memorable experience

• Community activation - Installation becomes destination, not just infrastructure

Phase 3: Prototyping & Testing

Physical Modeling:

• 1:200 scale model with interchangeable PV modules

• Cardboard prototyping for rapid iteration

• Testing of kirigami panel dynamics

Technical Research Validation:

• Energy yield calculations (DSM sun-path analysis)

• Structural feasibility assessment

• Cost-benefit analysis

• Maintenance requirements evaluation

User Research and Testing:

• Soundscape prototypes tested with community members

• Lighting mockups evaluated for atmospheric impact

• Accessibility and wayfinding considerations

Deliverables & Outcomes

Design Research Outputs

• A1 presentation boards documenting concept, research, technical specs

• Physical scale model demonstrating installation integration

• Energy yield study projecting annual generation (~5 MWh)

• Interactive sound/light prototype showing dynamic responsiveness

• Community presentation materials for public engagement and feedback

Stakeholder Outcomes

• Council advisory input - Design recommendations informing future infrastructure decisions

• Community visibility - Public exhibition engaging 100+ community members

• Educational resource - Case study for sustainable design education

• Cultural recognition - Honoring Indigenous knowledge in public infrastructure

Design Research Innovations

• Kirigami solar panels - Passive tracking without mechanical systems

• Heritage-tech integration - Demonstrating renewable energy can enhance historic sites

• Narrative-driven design - Cultural storytelling as design principle

• Multi-sensory infrastructure - Sound + light creating place attachment

Key Insights: UX Research & Systems Perspectives

Community as Co-Designer

Challenge: Energy infrastructure projects often bypass community input
Approach: Intensive co-design workshops placing local knowledge at center
Result: Design that reflects community values, increasing adoption potential

Systems Thinking for Sustainability

Challenge: Renewable energy seen as purely technical problem
Approach: Integrating cultural, aesthetic, experiential dimensions alongside energy generation
Result: Infrastructure that serves multiple purposes—functional, cultural, educational

Narrative Design for Engagement

Challenge: Technical infrastructure doesn't inspire emotional connection
Approach: Indigenous creation story (Bunjil) as design foundation
Result: Meaningful place-making that honors First Peoples' knowledge and creates shared identity

Prototyping at Multiple Scales

Challenge: Complex projects need validation before major investment
Approach: Physical models, energy calculations, user testing, cost analysis
Result: Reduced risk, informed decision-making, stakeholder confidence

Heritage Can Host High-Tech

Challenge: Assumption that old buildings can't accommodate modern systems
Approach: Sensitive integration respecting heritage while adding contemporary function
Result: Proof that renewable energy enhances rather than compromises heritage sites

Project Impact

Immediate Outcomes

• Community research engagement - 100+ participants in workshops and public exhibition

• Stakeholder buy-in - Council and VicTrack recognition of feasibility

• Design validation - Technical and cultural viability demonstrated

• Educational value - Case study for sustainable infrastructure design

Broader Implications

• Replicable model - Framework applicable to other heritage sites

• Policy influence - Demonstrating community-centered approach to infrastructure

• Cultural precedent - Showing Indigenous narratives can guide contemporary design

• Behavioral insight - Multi-sensory design increases dwell time and place attachment

Skills Demonstrated

✓ Stakeholder co-design facilitation - Managing diverse voices and interests
✓ Systems thinking - Integrating technical, cultural, aesthetic, economic factors
✓ User research - Community consultation and needs analysis
✓ Service design - Creating experiences beyond single touchpoints
✓ Sustainable design strategy - Balancing environmental and human needs
✓ Cross-disciplinary collaboration - Bridging design, engineering, policy, culture
✓ Prototyping methodologies - Physical, digital, and experiential testing
✓ Strategic communication - Translating complex concepts for diverse audiences

Related Work

• Affective Design: How light, color, and sound create emotional resonance

• Education & Training: Teaching sustainable design thinking

VICSEG New Futures Training: Organizational Identity & Wayfinding Design

Brand Architecture | Environmental Graphics | Stakeholder Co-Design | Shopfront Signage

#OrganizationalDesign #BrandStrategy #WayfindingDesign #SpatialBranding #VisualIdentity #StakeholderEngagement #CulturallyResponsiveDesign

My role: Creative director, visual communication designer, and project manager coordinating stakeholder co-design, production vendors, and campus installation.

The Challenge

How do you design organizational identity that serves multiple stakeholders while honoring cultural diversity and building trust?

Stakeholder Complexity:

• Students - Newly arrived communities, multilingual, varied literacy levels

• Staff - Educators, administrators, support workers

• Community partners - Referring organizations and support services

• Regulatory bodies - RTO compliance and accreditation standards

• General public - Building awareness and reducing stigma

Design Constraints:

• Limited budget (community org, not corporate)

• Tight timeline (campus opening deadline)

• Heritage building considerations

• Accessibility requirements (visual, linguistic, cultural)

• Need for digital/physical asset consistency

Design Approach: Co-Design for Cultural Responsiveness

Phase 1: Discovery & Stakeholder Engagement

Stakeholder Workshops: Facilitated sessions with:

• VICSEG leadership (mission, values, strategic goals)

• New Futures Training staff (day-to-day operational needs)

• Current and former students (user needs and pain points)

• Community partners (referral pathways and expectations)

Key Insights:

• Students need immediate visual reassurance - "Is this place for me?"

• Staff need clear organisational alignment with parent VICSEG brand

• Building needs welcoming presence visible from street

• Identity must celebrate diversity without tokenism

• Design should signal new beginnings, transformation, hope

User Needs Mapping:

• Wayfinding - Where do I go? How do I find my classroom?

• Belonging - Do I see myself reflected here?

• Safety - Is this a trustworthy, secure place?

• Aspiration - What future does this organisation offer?

Phase 2: Brand Strategy & Visual Identity Development

Brand Architecture:

• Parent brand - VICSEG (established, trusted community presence)

• Sub-brand - New Futures Training (education-specific, forward-looking)

• Relationship - Aligned but distinct, complementary not competing

Visual Identity System:

• Color palette - Warm, welcoming tones (avoiding clinical/institutional feel)

• Typography - Accessible, multilingual-friendly fonts

• Iconography - Universal symbols supplementing text

• Photography style - Real students, authentic representation

Design Principles:

• Clarity - Immediate comprehension across language barriers

• Warmth - Emotional tone of welcome and support

• Dignity - Respecting all learners regardless of background

• Aspiration - Forward-looking, hopeful, transformation-focused

Phase 3: Environmental Graphics & Wayfinding

Large-Format Window Installation:

Design Challenge: Transform street-facing windows into:

• Brand beacon - Visible organizational identity from outside

• Privacy screen - Protecting student dignity and security

• Wayfinding aid - Directing visitors to correct entrance

• Cultural signal - Communicating values and welcome

Design Solution:

• Translucent vinyl window treatment with logo, messaging, imagery

• Layered information hierarchy - Quick-read branding + detailed messaging

• Directional cues - "This way" arrows and entrance indicators

• Cultural imagery - Abstract, inclusive representations of community

Technical Execution:

• Production-ready files - Vector artwork, precise paneling, bleed specs

• Site-specific adaptation - Measured to exact window dimensions

• Installation coordination - Working with external vendors, quality control

• Durability considerations - UV-resistant materials, easy maintenance

Phase 4: Digital Asset Extensions

Cross-Platform Brand Consistency:

• Website graphics - Homepage hero, program pages, contact sections

• Social media templates - Consistent visual language across platforms

• Internal learning materials - Branded presentation templates, handouts

• Signage system - Interior wayfinding, room identification, regulatory notices

Information Architecture:

• Student-first content hierarchy - Most critical info surfaced prominently

• Multilingual considerations - Space for translation, icon support

• Accessibility compliance - WCAG contrast ratios, readable fonts

Deliverables & Outcomes

Design Outputs

• Complete visual identity system (logo, colors, typography, imagery)

• Large-format window installation (design, production files, installation)

• Digital asset library (web graphics, social media, presentations)

• Brand guidelines documentation (usage rules, file formats, scalability)

• Wayfinding signage system (interior directional, room identification)

Stakeholder Outcomes

• Increased visibility - Campus presence clear from street, foot traffic awareness

• Student confidence - Welcoming environment reducing first-day anxiety

• Staff efficiency - Clear wayfinding reducing confusion, freeing time for teaching

• Brand recognition - Stronger organizational identity within community sector

• Scalability - Design system applicable to future campus expansions

Organizational Impact

• Enrollment growth - Increased inquiries attributed to campus visibility

• Community feedback - Positive reception from students and partners

• Operational efficiency - Reduced wayfinding questions, smoother campus navigation

• Cultural validation - Students reporting feeling "seen and welcomed"

Key Insights: UX & Organizational Design

Co-Design Builds Ownership

Challenge: Top-down brand imposed on organization
Solution: Stakeholder workshops generating shared vision
Result: Staff and students felt invested in identity, not passive recipients

Architectural Branding as Emotional Infrastructure

Challenge: Physical space communicates before any person speaks
Solution: Environmental graphics setting emotional tone of welcome
Result: Reduced student anxiety, increased sense of belonging

Accessibility as Design Constraint Drives Innovation

Challenge: Multilingual, varied literacy audience
Solution: Universal symbols, clear hierarchy, cultural sensitivity
Result: Design that works for everyone, not just native English speakers

Systems Thinking for Brand Consistency

Challenge: Brand fragmentation across digital/physical touchpoints
Solution: Comprehensive asset library and usage guidelines
Result: Consistent experience regardless of student entry point

UX/CX Skills Demonstrated

• Brand strategy - Positioning sub-brand within parent organization

• Stakeholder co-design - Facilitating collaborative vision development

• Visual communication design - Translating abstract values into visual language

• Environmental graphics - Large-scale spatial branding and wayfinding

• Cross-platform design - Maintaining consistency across media

• Project management - Coordinating vendors, timelines, budget

• Culturally responsive design - Creating inclusive, accessible identity

• Production management - Print liaison, quality control, installation oversight

Portfolio Demonstration

This project showcases:

• Organizational design thinking - Systems-level brand architecture

• User-centered approach - Students and staff needs driving decisions

• Cultural sensitivity - Designing for diverse, multicultural audience

• End-to-end execution - Strategy through production and installation

• Stakeholder management - Navigating community organisation dynamics

• Tangible impact - Measurable outcomes (visibility, enrolment, satisfaction)

Related Work

• LAGI: Community co-design for public infrastructure

• About: My approach to inclusive, human-centered design

Quick Look Reset: Rapid Prototyping for macOS Utility

Micro-Application Design | User-Centered Problem-Solving | Rapid Prototyping

#RapidPrototyping #MicroApplications #UserCenteredDesign #ProblemSolving #MacOSUtilities #DesignThinking #CreativeTechnology

The Problem:

Quick Look is a beloved macOS feature—press spacebar on any file for instant preview without opening it. It's one of those invisible-until-broken features that, once you rely on it, becomes essential to daily workflow.

The opportunity:

Design a simple, one-click solution anyone can use—no Terminal, no setup, no fuss.

Design Approach: User-Centered Micro-Application

Phase 1: Problem Research & Root Cause Analysis

Research:

• Researched how Quick Look works at system level

• Identified common failure points (corrupted cache, daemon conflicts)

• Tested safe reset methods (killing Quick Look daemon, restarting Finder)

• Validated solution wouldn't cause unintended side effects

Design:

• Zero technical knowledge required - Double-click and done

• Safe - No risk of system damage or data loss

• Transparent - Clear feedback when operation completes

• Free & accessible - No barriers to download or use

Phase 2: Development

Shell Script Development: Wrote script to:

1. Quit Quick Look daemon (qlmanage -r)

2. Restart Finder (killall Finder)

3. Provide completion confirmation

UX Design:

• App icon - Visual design communicating "repair/reset" function

• Confirmation dialog - Clear message when operation completes

• Error handling - Graceful failure if something goes wrong

Technical Implementation:

• Used Automator (macOS built-in) for initial testing

• Wrapped script with Platypus (free app-bundling tool)

• Created standalone .app file requiring no installation

Phase 3: Distribution & Documentation

Hosting Strategy:

• Uploaded to Nurobodi website for free download

• No email capture, no account required, no strings attached

• Direct download link (respecting user privacy and convenience)

User Documentation:

• Simple instructions: "Download → Double-click → Done"

• Brief explanation of what app does (transparency)

• Note about macOS security prompts (first-run app warnings)

Value Add:

✓ End-to-end execution - Problem to solution without external dependencies
✓ User-centered thinking - Designing for real human frustrations
✓ Technical versatility - Comfortable across design and development
✓ Rapid prototyping - Speed without sacrificing quality
✓ Generous mindset - Creating value for broader community
✓ Practical problem-solving - Not just theoretical design thinking

Try It Yourself

If you’d like a copy of the app with no catch, no email, no subscribe, no BS. 💩 You can download the app here, free: 👉 Download Quick Look Reset – Nurobodi

Related Work

• AMBER: Designing complex AI systems with simplicity

• About: My approach to problem-solving and innovation

Nurobodi

Exploring how sound, light, and mood shape cognitive and emotional experience.

Nurobodi is a long-form research and design project I founded in 2017 to investigate how adaptive audiovisual feedback environments can support mental, emotional, and physical wellbeing. It bridges disciplines — affective (emotional) design, sonic interaction, colour perception psychology, and mindfulness — to prototype interactive systems and environments that support heightened awareness and regulate cognitive-emotional states.

Transformative Colour Resonance Environments (TCRE)

Resonance and Colour, as spectrum languages for designing and conveying impactful emotional experience, are more often than not subconsciously tied to memory, social constructs and dominant cultural or utilitarian functionality. This learning design, training and assessment course provides a structured design by research methodology which applies comparative analysis of empirical and quantitative studies of audiovisual-colour resonance and how modulations and transformations are affective. Individual user-research pathways are integrated within broader fields of UX/interaction design as technical and creative resonance and colour theory and research.